Speak to the experts,
create destinations
& add value to
your next property development.
Here’s how..
About Us
Set up for success, sans stress.
We’re an award winning team of strategic thinkers and creative conceptualisers who transform your vision from passion project into a three-dimensional, branded experience. From end-to-end concept, strategy, and design, let’s define your destination.
Our team partners with commerical asset owners, property developers, and leasing agencies to create intelligent design solutions for your most complex business needs. With the business insight and entrepreneurial experience needed to guide Masterplanning, Commercial Design, Branding, and Digital Production, let’s set up for success, sans stress.
Services
End to End—nothing else in between.
We are a full service end-to-end design-led agency whose mission is to collaborate with a community of like-minded thought leaders to help build brand and business legacies. Our team of Strategy, Concept, Consulting, and Creative Designers ensure that your end-to-end development project aligns with, and supports, your overall goals. Supporting your vision is at the heart of our service.
We work to clarify and align your mission with your objectives so that our end design can further supports these goals. Our studio creates tailor made solutions to ensure that your concept is unique and positioned firmly in the market.
We are there to back your Commercial Property, Hospitality, Property Development, and Retail Destination with market insight, strategic design, and conceptual thinking.
We position your business with unified branding across print, place, and digital space. Your vision becomes a destination to be experienced and remembered by your audience.
Strategy
Our team completes in-depth market research, competitor profiles, and business modelling to guide our Food and Beverage, Retail Destination, Precinct, and Mixed-use Commercial Property concept development.
Consult
We review your business workflow, brand audits, operational management, Masterplanning, and key products and services to streamline solutions for Hospitality, Hotel Auxillary, Commercial Retail, and Retail Development teams.
DESIGN
Our end results communicate a bold visual language that extends from Branding to Interiors, eCommerce to Commercial Property, and Retail to Hospitality Precincts. By bringing to life your passion so that it aligns with your consumer wants and needs, you’re sure to be positioned first in the market.
WHO WE WORK WITH
APPROACH
Let’s define the destination.
Our approach has been tried and tested on ourselves. As hospitality operators, our process has developed over many years of trial and error till we found success.
To create branded destinations, our approach and methodology begins with the 4P’s:
PLACE—Creating a vision, and shared values.
PEOPLE—Personas, who are we doing this for?
POSITION—Opportunity, what is our point of difference?
POTENTIAL—How will we make this iconic?
DATA & DesigN
Let’s take the road less travelled.
As experienced operators, we know that a research backed business strategy delivers the best results. Having tried, tested, and learned from all of our ups and downs, our proven design formula has been perfected from the ground up.
Through benchmarking, competitor analysis, needs and demand studies, and industry know-how, we create a brand strategy that is both functional and effective.
Each of our solutions form the foundation for your concept and design, so we leave no stone unturned when finding the most effective strategy to support your unique organisational needs.
Case Study
HWKR—Melbourne’s most innovative food destination.
Brief
Definition of the ground floor retail space of the architecturally- acclaimed and award-winning EQ Tower – a 600 apartment residential building in the heart of Melbourne’s CBD.
Solution
BrandWorks presented the opportunity of HWKR Food Hall; a tech-driven take on the typical Asian Hawker-style centre.
A permanent space that offers tenants a walk-in, walk-out opportunity – fully supported with their own commercial kitchen – the concept promotes flexibility and innovation. The journey to the final HWKR identity was a collaborative process in which the studio presented two concept directions and worked closely with the client and key stakeholders to define. HWKR Food Centre is a Melbourne first. Part venue, part place-making strategy; revolving door of incredible hawker vendors keeps the space fresh and the appetite wet.
Innov-asian is imminent.
LETS GET STARTED
Speak to an expert.
With over 20 years of experience in retail and hospitality, our Strategy Director, Eleena, literally grew up in a restaurant business. Her experience and insights in hospitality, operations, master planning and retail consulting to development clients who wish to deliver innovative destinations that are not only exciting but are also commercially viable. Her value is her breadth of knowledge, connections, relationships with operators, suppliers and industry are second to none. Put simply, if you want to make your property or asset destinational and have longevity, ask Eleena how.
“The Tans believe that for a hospitality venture to be successful, everything needs to be brought together to create the user experience, from brand through to interior.”