Lapo Porsea
Where Bonds Are Forged Through Shared Feasts
A Full-Service Branding
Strategy, Branding, Collateral, Graphics Package. Website
BRIEF
Lapo Porsea is a modern Batak dining destination located in Jakarta’s SCBD district. Inspired by the communal spirit of a traditional lapo—a North Sumatran tavern where food, drink, and conversation flow freely—this concept reintroduces Batak culture to the city’s dining scene in a refined, contemporary format. Serving elevated pork dishes based on heritage, compliment by the idea of tuak-based cocktails, and a side of entertainment like an open-format Batak karaoke, Lapo Porsea is more than a restaurant—it’s a cultural experience built on connection, warmth, and celebration.
APPROACH
Our goal was to reimagine tradition without losing its soul. The brand needed to honour the deep cultural roots of the Batak community while appealing to an urban, design-conscious audience. We anchored the brand in the big idea of “Tradition Reimagined”—a space where North Sumatran heritage meets modern hospitality.
Every detail was considered: from the storytelling layers embedded in the Ulos-pattern-inspired visual system, to the tone of voice that invites guests to feel like part of an extended family. We wanted Lapo Porsea to feel familiar and authentic to those who know the culture, while also being accessible and intriguing to those discovering it for the first time.
OUTCOME
The result is a brand that feels both rooted and relevant. Visually, we drew inspiration from Ulos textiles—specifically Ragi Hidup and Ragi Hotang—and abstracted their patterns into a flexible brand system that informs typography, colour, and layout.
The logo design reflects a contemporary sensibility while paying homage to Batak lettering and craftsmanship. The interior extends the brand into a physical experience—part gallery, part communal dining space. The brand tone is inclusive, spirited, and soulful—much like a Batak family gathering. Menus, coasters, and signage celebrate the language and rituals of Batak hospitality, while the entertainment keep the energy vibrant and joyful.
Lapo Porsea delivers a cohesive brand experience—where heritage isn’t just preserved but reimagined with new relevance. It’s a place where tradition has a seat at the table, and every guest feels welcomed, connected, and part of the tribe.
